The 10 Instagram Tips You Need To Know

Instagram is an incredible tool for growing your brand, connecting with your audience, and building a loyal community; but it takes more than just posting pretty pictures to see real results.

After years of working within Instagram and growing many brands, here are my 10 essential tips to help you show up with confidence and clarity.

1. Define Your Content Pillars

Content pillars; also known as your themes, are the foundation of your Instagram strategy. Choose five key messages that align with your brand and reflect what you do, who you help, and what value you bring to your audience. Rotate through these consistently to make content planning easier and ensure a balanced mix of posts that resonate with your followers.

2. Stick to Three Core Brand Colors

Visual consistency makes your Instagram page feel polished and cohesive. Choose three key brand colors and incorporate them into your posts; whether through text, backgrounds, or image tones. This simple strategy helps make your feed instantly recognizable and visually appealing.

3. Craft a Clear & Compelling Bio

Your Instagram bio is prime real estate, so make every word count. In just a few seconds, visitors should understand who you are, what you offer, and how you can help them. Your bio is also SEO friendly. Keep it clear, concise, and compelling; bonus points if you include a call-to-action directing them to your link.

4. Use a High-Quality Profile Picture

First impressions matter. Your profile picture should be clear, professional, and aligned with your brand; whether that’s a high-quality headshot (perfect for personal brands) or a well-designed logo (great for businesses). Make sure it’s easy to recognize, even in a small thumbnail.

5. Use Hashtags Strategically

Hashtags are your best friends for discoverability. Rotate different hashtag groups based on your content pillars. A mix of popular, niche, and branded hashtags will help expand your reach and attract the right audience, without getting lost in sea of posts.

6. Post Stories Daily

Instagram Stories are where connections happen. Aim to post at least three stories per day to stay top of mind. Share behind-the-scenes moments, quick tips, or interactive content like polls and question boxes to encourage engagement.

7. Show Your Face & Introduce Yourself

People connect with people. Your audience wants to know who’s behind the brand, so don’t be afraid to show up on camera. Introduce yourself regularly, share your story, and build relationships by putting a face to your name. Do this in a way that feels authentic to you.

8. Engage, Engage, Engage.

The key to growing on Instagram isn’t just posting—it’s engaging. Respond to every comment and DM, interact with your followers' content, and start conversations. The more you engage, the stronger your community will become.

9. Don’t Post & Run—Stay Active.

Instagram favors real-time engagement, so after posting, stay online for 10-20 minutes to reply to comments and interact with your audience. This signals to the algorithm that your content is worth pushing to more people.

10. Talk About Your Products & Services

Your audience loves getting to know you, but don’t forget to highlight what you offer. People won’t buy if they don’t know what you sell. Regularly share product features, customer testimonials, and ways your services can help them. Make it easy for people to take action; because not everyone will click through to your website on their own.

Final Thoughts

Instagram success isn’t about doing everything and jumping on every trend; it’s about showing up strategically and consistently, in a way that feels like you. With these 10 tips, you’ll be on your way to building an engaged audience, increasing your visibility, and growing your brand with confidence.

If you need any support with your Instagram, get in touch.